OPENING KEYNOTE: Friending Libraries: The Nodes in People’s Social Networks

  • Starts by asking who’s going to tweet his talk, and then explain twitter/hashtags/etc to those not in the know.
  • showing some of the backchannel snarky comments about himself from previous CiLs and other conferences.

Ecosystem changes

  • Data from 2000 – 46% on Inter net, 50% with cell phone, 5% with broadband, very few with wireless and cloud access – Internet use = slow stationary connections built around my computer
  • 2008 – 75% on Internet, 82% cell, 57% broadband, 62% wireless internet use = fast mobile connections built around outside servers and storage
  • Information volume grows, variety increases, velocity increase.  Times and places to experience media enlarge, can choose what you want and when – life of continuous partial attention (multi-tasking)
  • More compelling media – 3d, interactive worlds
  • “The Daily Me” – can get more relevant information by editing/gatekeepers your sources (e.g. RSS feeds that you select)
  • More content creators, more opportunities for voting and ventilating.
  • “Real social networks” are more vivid.

Homo connectus – different sense of

  • info access
  • access to themsleves
  • time use/opportunities to play
  • personal efficacy

New Tech-User typology

  • 39% motivated by mobility – have wireless, have more content creation, drawn into more deeper use
  • 61% not into mobile lifestyle and it’s peripheral to their lives.

Motivated by Mobility – 5 groups

  • digital collaborators (8%) lead the pack in assets, actions, attitudes towards technology – geek squad – mostly male, ~39 yrs old (gen X), suburban, married, parents busy folks with busy lives – serve them by being a place for them to jack into internet, place to collaborate and share, ask them for help in getting feedback on your projects – influencers
  • ambivalent networkers (7%) express worries about connectivity; and some find that mobile devices are intrusive – want to take break from technology, but don’t feel like they can – obligation – ~29 yrs old, male, more students, 83% cell texters, NOT email users – serve them by being a sanctuary, offer gaming, help them figure out SNS etiquette, help them navigate information overload.
  • media movers (7%) social exchanges are central to this groups of ICTs (rather than work related), not content creators, ~34 yrs old, 87% own digital camera, 90% online health seekers – the people that send you YouTube videos – help them by finding places to store, share and curate their creations
  • roving nodes (9%) thinking working little league mother, could not give up cell phone, not content creators..way too busy.  first majority female group 100% have cell phones, heavy internet use, say tech gives them control – serve them by helping them to be efficient as possible – manage information and avoid overload – would greatly appreciate learning about cloud applications – calendaring, social bookmarking, email, etc.
  • mobile newbies (8%) – just got a cell phone in past year and it was a life changing experience .. but use cell phone like cell phone, not internet access.  ~50 year old, female, just 39% Internet users, don’t create content – serve them by coaching mentoring tech support offer pathways to the wonders of hte web.

Stationary Majority

  • desktop veterans (13%) online life hit a zenith 3-5 years ago, not into mobile, heaving internet users at home andwork – serve them by staying out of their hair and offering computers with good connections, may want connet
  • drifting surfers -just not into technology, teenagers dominate computers in their families, attitudes towards tech has worsened in past – really into traditional library services
  • information encumbered (10%) of pop begrudging serve them by not forcing anything on them, will appreciate classic reference skills, offer sanctuary
  • tech indifferent (10%) less than 50% internet or cell phone users – serve them by offering basic tutorials, libraries might e only lifeline to digital age
  • off the network (14%) no internet or cell phones, some used to have computers, but walked away, like their old stuff – resource issues due to economics – serve them by the traditional library services providing “old media”

Friending libaries are 5+ thingsw

  • pathways to problem solving information
  • pathway to  personal enrichment –
  • pathway to entertainment
  • pathway to new kinds of social networks built around people, media and institutions
  • pathway to the wisdom of crowds, so you fill your own future here

Challenge: use your hashtag and find more ways during the confernece to nodes to people in their social networks.


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